From Frozen to Backstreet Boys, there are a ton of references.

Easily the most underappreciated aspect of each Hearthstone set is the new flavor text that comes alongside each and every card. These can only be found by inspecting each card individually in the client or on websites like ours. We've examined all 132 new entries from the Mean Streets of Gadgetzan and hand picked our favorite ones.

While we're listing our top ten, there were a few runner ups that we felt like we couldn't exclude. 

Runner Ups

  • Kooky Chemist - #abs
  • Shadow Rager - WE WENT THERE!
  • Krul the Unshackled - Spicklefizz pondered his life choices as he looked at the chain around his neck. "Become a warlock," they said. "You get to enslave demons," they said.
  • Cryomancer - She loves Frozen. I mean who doesn't?
  • Manic Soulcaster - When casting a tournament, you really have to put your soul into it!

10. Backstreet Leper

Quit playing games with his heart. And his fingers. And foot. It's rude.

Backstreet Leper is one giant Backstreet Boys reference and we love every second of it.


9. Kabal Trafficker

She ships illicit mana crystals around the world in packages marked: FUNNEL CAKE.

This one mostly makes the cut because the Hearthstone community has long suspected that funnel cake, mentioned in multiple flavor texts and card sounds previously, was something much more illicit and now we finally get confirmation.


8. Big-Time Racketeer

"It'd be a shame if someone disenchanted those Legendaries."

We're big fans of Blizzard when it decides to reference Hearthstone inside of its own cards. Breaking the fourth wall is a great way to get people to identify with what the card is trying to personify.


7. Lotus Illusionist

If you think her Illidan and Sylvanas cosplay is great, wait till you see her Reno Jackson!

We like this one because it's pretty simple at face value and harkens back to the popularity of cosplaying for Blizzard titles. Hearthstone may not be among the represented all that frequently, but the team still made sure that all three options were six-mana cards, matching her effect.


6. Kabal Songstealer

Gadgetzan Writer’s Award goes to the player who writes the most compelling fanfic about why this Arrakoa has a golden frog in his hand!

Fan fiction is more of a thing for Overwatch, but this one, in particular, is made much, much better by a flavor text we haven't gotten to just yet.


5. Madam Goya

She has set up her Black Market here in Gadgetzan for one purpose, to make a KILLING when Beanie Babies make their inevitable comeback.

First, Backstreet Boys, now Beanie Babies? Blizzard really going in on the 90s here.


4. Pint-Size Potion

I hope you didn't disenchant your Shadow Word: Horror!

Everyone's first reaction to this was imagining how good it was with Shadow Word: Horror, so it's great to see Blizzard acknowledge that directly in the flavor text.


3. Doppelgangster

"Every me, get in here!"

We're a sucker for Grim Patron memes.


2. Red Mana Wyrm

It has double the Attack. "Go on." And double the Health. "Yes??" And its trigger has twice the effect. "WHAT???" And it costs… Five times more.

We feel like this is Blizzard explaining Red Mana Wyrm directly to the community and they're well aware how that would play out.


1. Devolve

Ragnaros looked down. He looked like some kind of War Golem. "WHAT HAVE YOU DONE TO ME," he yelled. But all that came out was a deep grinding sound. He began to cry.

We mentioned fan fiction and this is fantastic. Poor Ragnaros the Firelord.