The latest official Hearthstone blog dives into the lore of the Grand Tournament. It also revealed the new card Crowd Favorite:

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Today, we’ll be taking a stroll past the gates of The Grand Tournament, Hearthstone’s second expansion, to explore the tournament grounds before everything really kicks off in August.

The Grand Tournament is more than just a test of skill and valor; it’s also a whimsical mash-up of celebration and carnival. At this tournament, you’ll find just as much fun and excitement outside the arena as you do on the field!
Many years ago, the tournament’s site played host to a contest that was deadly serious, but now it’s all about having a fantastic time! There’s the jousting arena, of course, where the clash of armor and the roar of the crowd can be heard. That’s where you’ll find the stars of the show, the noble knights, basking in the adoration of the crowd. But there’s so much more to delight the senses: you’ll feast your eyes on elaborately decorated tents and pavilions in a rainbow of dazzling colors, you’ll thrill to performers and games, and your mouth will water at the delicious aroma of fresh baked festival pies that fills the air everywhere you go!
Behind any great event, there’s someone behind the scenes making sure that everything goes juuuust right. When you’re in charge, it puts so many demands on your attention. Are the steeds fed and/or oiled? Are the weapons polished? Are the murlocs moistened? With so much to do, it’s hard to pin the Coliseum Manager down.
Speaking of the roar of the crowd, there’s nothing quite like the feeling of having a throng of adoring fans at your back. No one proves that better than the Crowd Favorite; each approving shout urges him to greater heights of valor!
We hope you enjoy your visit to The Grand Tournament. Be sure to check out our other The Grand Tournament blogs:
Hero Powers Get Inspired A Grand Celebration
Don’t forget to discuss the new cards revealed in The Grand Tournament on social media using the hashtag #TGT!